Tips On How To Optimize Your Google Place Listing

Listing in Google Places

This is just some tips we have found helpful to increase your ranking for your business listing inGoogle places.  So let’s get on to it:

1.  First you have to claim your business listing if it exists in Google places, if not just create a new listing
2.  You need to have a physical address in the place you would like your listing to appear
3.  In the “Category” field you need to put your relevant keyword
DO NOT OVERDUE, and you will have to choose one category that Google suggest.
4.  Make sure your site/business is visible through other channels than just your own (yellow pages etc)
Make sure that the business name is the SAME in all channels.
5.  “Of page” factors (outside Google Places)
- Almost as important as “regular” SEO
- Links pointing to your site
- Quality (authority, relevance…etc)
- Quantity


6.  Reviews
- From other websites ex: tripadvisor.com if you are in the travel industry.
- From Google places-
- Quantity: The number of reviews.
- Quality:  The authority of the sites the reviews is on.
- Ratings. Little or no influence (on your ranking).

7.  Keyword in your listings tittle (include your city’s name)
- If this is a part your business name?
- If Yes: Include the keyword.
- If Not: Forget it.

8.  Distance from your business to centrum of your local city/town/place

9.  Quality of YOUR website
- A factor in most cases.
- More important now than before.

10.  MyMaps: How many have your business in their Maps in Google

11.  Pictures
- Upload pictures from your business.  Emploies, loge etc.  Makes your listing more complete.

12.  Add Your phone number

13.  Local keywords in elements like:
- make sure your keywords are the same in your listing as in your title tag, description tag and keyword tag on your website.

14.  Complete address in your listing (same as Google find in other listings like yellow pages etc)

15.  Keywords in the description of your listing

16.  Keywords in the “more detail” section
Make sure you DON’T repeat the same as in the title because it could be considered as spam by Google.

17.  Full address of your website, but it has to be the same as your listing

18.  If possible, include your keyword in your url of your website
Ex: www.yoururl/keyword or www.yoururl/yourcity.

19. Other factors
- Your PageRank
- Popularity in MyMaps
- Positive reviews (by others)
- Age of your listing
- Google account name
- Offers or coupons in your listing
- PPC budget

Hope this is of value to your business and your listings in Google Places.

Total and experience